H&M – A photoshoot in New York City

15 Nov

This summer, I received an invitation from H&M to do a photo shoot together with my friend Liya Kebede, who plays me in the movie Desert Flower.

I have often said that I would never be a fashion model again, except for a speciasl purpose or great idea. But this shoot was not for a normal campaign: the campaign does not simply show models, but people who have a special connection or relationship to each other: close friends, siblings, parents and their children. Liya and I are connected through our common origins in East Africa, we both fight for women’s rights and female health through our own organisations, and we worked on the movie “Desert Flower” together.

We had a lot of fun shooting this campaign in the Milk Studios in New York City with photographer Daniel Jackson. You can see more pictures from this shoot on the H&M website and in H&M stores across the world.

I will invest my fee in a Waris Dirie Foundation project in Africa that I will present in January 2011.


Im Sommer bekam ich eine Anfrage für ein Photoshooting für H&M zusammen mit meiner Freundin Liya Kebede, die mich in dem Film „Wüstenblume“ spielt.

Ich habe oft gesagt, dass ich nicht mehr als Model arbeiten werde, es sei denn, es geht um einen guten Zweck oder eine wirklich tolle Idee. Aber dies ist keine normale Kampagne: sie zeigt nicht einfach nur Models, sondern Menschen, die eine besondere Verbindung zueinander haben: enge Freunde, Geschwister, Eltern und Kinder und Paare. Liya und ich verbindet nicht nur unsere gemeinsame Herkunft Ostafrika, sondern auch, dass wir uns beide mit unseren eigenen Organisationen für Frauenrechte und Frauengesundheit einsetzen. Und nicht zuletzt haben wir gemeinsam an dem Film „Wüstenblume“ gearbeitet, in dem Liya mich darstellt.

Wir hatten viel Spaß beim Shooting mit Fotograf Daniel Jackson in den Milk Studios in New York. Mehr Bilder findet ihr auf der H&M Website und in allen H&M Geschäften rund um die Welt.

Meine Gage für diese Shooting werde ich in ein Frauenprojekt in Afrika investieren, das im Januar 2011 vorgestellt wird.


9 Responses to “H&M – A photoshoot in New York City”

  1. poriot pius November 15, 2010 at 2:47 pm #

    beautifully beauty pics

  2. Vonmiwi November 15, 2010 at 5:12 pm #

    Very beautiful photos and the two of you demostrate what true friendship is all about.

  3. Vonmiwi November 15, 2010 at 5:28 pm #

    You two demonstrate what true friendship is all about and any woman who is for the betterment of women and children worldwide are more than just beautiful, you’re inspirational and empowering.

  4. Abigail November 15, 2010 at 8:35 pm #

    That photo is really good

  5. MidgetViking November 18, 2010 at 1:46 pm #

    Gosh, you guys are seriously beautiful. Keep up the good work! 🙂

  6. Xizi Luo December 23, 2010 at 9:27 pm #

    Hi Waris, I used some of your photos here:

    I really enjoyed the movie!

  7. yasmin July 24, 2014 at 4:24 am #

    gorgeous,amazing and glamorous picture. This picture is really really nice and sweet.


  1. Tweets that mention H&M – A photoshoot in New York City « Black woman, white country -- Topsy.com - November 15, 2010

    […] This post was mentioned on Twitter by Teresa, Marcel GonzalezOrtiz and Eva Kersting, Waris Dirie. Waris Dirie said: H&M – A photoshoot in New York City: http://t.co/iabGQvP […]

  2. A look back on 2010 / Mein Jahresrückblick 2010 « Desert Flower – The Blog - January 2, 2011

    […] In November, I travelled to New York for a photo shoot with Liya Kebede, who plays me in the movie Desert Flower. You can see some pictures of the campaign here. […]

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